5 Matcha Drinks You Can Make Right Now (And What to Charge for Each)

Adding matcha to your menu is one of the smartest moves a cafe owner can make in 2025. But knowing which drinks to offer — and how to price them for maximum profit — is where most cafes either win big or leave money on the table.

Here are five matcha drinks that work brilliantly in a cafe setting, with realistic ingredient costs and suggested retail prices based on what's working in markets across Asia, Australia, and North America.

1. Ceremonial Matcha Latte — $7.50 to $9.00

This is your anchor drink. A ceremonial matcha latte made with quality matcha like SEN, steamed whole milk or oat milk, and a touch of sweetener is the drink that converts coffee drinkers into matcha regulars.

Ingredient cost per serving: approximately $1.20 to $1.60
Profit margin: 78–84%

The key is using genuine ceremonial grade matcha. The color is brighter, the flavor is smoother, and customers can taste the difference immediately. This drink earns its premium price point without any pushback.

2. Iced Matcha Latte — $7.00 to $8.50

The iced version is often your highest-volume seller, especially in warmer months. It photographs beautifully — that layered green-and-white look is instantly shareable on Instagram — which means every cup sold is a potential piece of organic marketing content.

Ingredient cost per serving: approximately $1.00 to $1.40
Profit margin: 80–86%

Serve it over large ice cubes in a clear cup. Let the customer stir it themselves. Simple, visual, and profitable.

3. Matcha Oat Latte — $8.00 to $9.50

Oat milk and matcha is one of the great modern pairings. The natural sweetness of oat milk complements matcha's umami perfectly, and oat milk commands a slight premium that customers accept without hesitation.

Ingredient cost per serving: approximately $1.50 to $1.90
Profit margin: 76–81%

Position this as your plant-based signature drink. Many customers specifically seek out oat milk options and will pay more for a cafe that does it well.

4. Matcha Espresso Fusion — $8.50 to $10.00

This one surprises people. A double shot of espresso layered over an iced matcha latte creates a complex, energizing drink that appeals to serious coffee drinkers who are curious about matcha. The caffeine from both sources gives a clean, sustained energy that customers rave about.

Ingredient cost per serving: approximately $1.60 to $2.00
Profit margin: 76–81%

This drink justifies a higher price because it uses two premium ingredients. It also becomes a talking point — "Have you tried the matcha espresso?" is exactly the kind of word-of-mouth that builds regulars.

5. Matcha Hojicha Blend — $8.00 to $9.00

For customers who find straight matcha a little intense, a blend of matcha and hojicha — roasted green tea with a nutty, caramel-like flavor — creates something approachable and distinctive. Very few cafes offer this, which immediately sets you apart.

Ingredient cost per serving: approximately $1.30 to $1.70
Profit margin: 78–82%

This works beautifully as a seasonal special or a permanent menu item for cafes that want to position themselves as serious tea destinations.

Which Drinks Should You Start With?

If you're adding matcha to your menu for the first time, start with the Ceremonial Matcha Latte and the Iced Matcha Latte. These two drinks alone will tell you everything you need to know about your customer base's appetite for matcha — and both have the profit margins to make an immediate impact on your bottom line.

Once those are established, add the Oat Latte and watch your plant-based customer segment grow.

At SEN, we work with cafe owners to find the right matcha grade, volume, and pricing strategy for their specific market. If you're ready to build a matcha menu that works, get in touch with our team here.